Sell-Through Rate Calculator
Sell-through rate is the percentage of received inventory you sold over a period. Divide units sold by units received and multiply by 100. It shows how quickly a product moves and whether you over- or under-bought. Enter units sold and units received to get your sell-through rate instantly.
Can exceed 100% if you sold down prior stock; 60 to 80% is generally healthy.
The formula
Worked example
You received 100 units and sold 75 of them this month: sell-through = (75 ÷ 100) × 100 = 75.0%, with 25 units left. That sits in the healthy 60 to 80% band: solid demand without obvious overstock.
Stop calculating by hand
Logistified computes this across your whole Shopify catalog automatically (from live sales data) and turns it into reorder alerts and purchase orders.
Frequently asked
What is sell-through rate?
Sell-through rate is the percentage of received inventory you sold in a period. Divide units sold by units received and multiply by 100. It's a fast read on how well a product is moving relative to how much you bought, and it's widely used in retail buying and merchandising.
What's a healthy sell-through rate?
It varies by category and timeframe, but 60 to 80% over a typical replenishment window is generally considered healthy. Consistently very high rates may mean you're under-buying and missing sales; very low rates point to overstock, mispricing, or weak demand.
Can sell-through rate exceed 100%?
Yes. If you sold units carried over from prior stock on top of what you received this period, the ratio of sold to received can top 100%. That usually signals strong demand and a good case to reorder more aggressively.