Sell-Through Rate Calculator
Sell-through rate is the percentage of received inventory you sold over a period. Divide units sold by units received and multiply by 100. It shows how quickly a product moves and whether you over- or under-bought. Enter units sold and units received to get your sell-through rate instantly.
Can exceed 100% if you sold down prior stock; 60–80% is generally healthy.
The formula
Worked example
You received 100 units and sold 75 of them this month: sell-through = (75 ÷ 100) × 100 = 75.0%, with 25 units left. That sits in the healthy 60–80% band — solid demand without obvious overstock.
Stop calculating by hand
Logistified computes this across your whole Shopify catalog automatically — from live sales data — and turns it into reorder alerts and purchase orders.
Frequently asked
What is sell-through rate?
Sell-through rate is the percentage of received inventory you sold in a period. Divide units sold by units received and multiply by 100. It's a fast read on how well a product is moving relative to how much you bought, and it's widely used in retail buying and merchandising.
What's a healthy sell-through rate?
It varies by category and timeframe, but 60–80% over a typical replenishment window is generally considered healthy. Consistently very high rates may mean you're under-buying and missing sales; very low rates point to overstock, mispricing, or weak demand.
Can sell-through rate exceed 100%?
Yes. If you sold units carried over from prior stock on top of what you received this period, the ratio of sold to received can top 100%. That usually signals strong demand and a good case to reorder more aggressively.